Oil Red Flag Petrochemical Company Development Strategy

HongQi petrochemical company of Petrochina is a middle-sized petrochemical works. The company is deficit because its development was affected by many internal and external factors. To facilitate the continuable development of the factory, the study on strategy of HongQi petrochemical company is very significant.This paper is basically divided into five chapters.The first, studying the competitive environment on strategy of company. The development condition of world petrochemical market, the development direction of petrochemical industry in China, the market analysis of company, and the influence result of WTO are systematically discussed.The second, analyzing the competitive condition on strategy of company. Produce technology condition, product condition, financial condition of company, sell condition of company, management condition of company, staff members condition of company.The third, analyzing the deficit reason of company on the basis of the above research result.The fourth, the DEA and SWOT methods are applied to evaluate the enterprises operation efficiency and strategic factors, and the synthetical development strategy is also established.The fifth, establishing the enterprises development strategy combining the above research results and the reality of the HongQi petrochemical company.