Anshan Jin Haian Building Materials Co., Ltd. To Enter The International Market Strategy

Through method of systems analysis and case analysis, this dissertation make overall analysis and research for international market strategy of Anshan Jinhaian Building Materials Co., Ltd, and finally set up possible market strategy related to Jinhaian in consideration of international market strategy theory and situations of international & domestic market, also have a brief introduction of Anshan Jinhaian Building Materials Co., Ltd including situations of cultured marble and development strategy, discuss why to get into international market is necessary based on SWOT analysis and Compare Advantage theory including potential market attracting and pushing factors, and complete research of international market strategy by how to implement international market strategy (covering analysis, planning, implement and control in process of implement) in reliable and safe way, also provide four conditions (including management, key competitive ability, brand strategy and organization changes)to guarantee international strategy successfully.Based upon strategy research as above, can get conclusion which is very urgent for Jinhaian to get into international market, and try to draw up practical international market strategy is only way to make this entrance more effective and successful.This dissertation not only provide practical plan for Jinhaian' s international market strategy, and present helpful guide for those companies intending to get into international market, also make meaningful testing research for how to carry international market strategy into practice.