The Study On Market Operating Strategy And Core Competencies Of TCL International Electrical Co.,ltd In Egypt

The development of the theory for international marketing and business core competencies, has largely guided the Chinese business to proceed the marketing activity practice. Under the big background of the economic integral world and the international marketing, TCL International electrical co., ltd group, setting out from the international marketing strategy, realized the conversion of the core competencies from the local market to the international, and has made the first step try. It is also putting a new way of thinking. This text includes five parts, making system treatise to the topic thoughts.This paper is fixed on the market strategy of the TCL international electrical co., 1td in Egypt, through the analysis of the establishment process of the international marketing strategy, researching the formation of business core competencies. Detailed study the process of establishment for market strategy in Egypt, analyzed how the TCL international electrician to proceed the strategy , how to melt the business enterprise core competencies into region marketing strategy, how to avoid the misunderstand of local business enterprise core competencies problem, and how to convert the local advantage to international market core competencies.The thesis consists 5 sections. Section 1, in this part the article mainly generalized the theories. The text firstly defined the international marketing, detailed expatiated the theoretical formation for international marketing and developments. Finally, this text analyzed the practical process of the international marketing. The author discussed the theory about business enterprise core competencies and content, put forward the analysis method of the core competencies. In section 3, this text concentrated in the problem that our business core competencies exist, and their homologous counter plan.Section2, this part mainly introduced the growth process and the primary target of the development for the group of TCL and international electrical co. , ltd in Egypt. And also described the company frame diagram, Introduced the operating ability and the sale condition at current circumstance in detail, and so make readers to learn about the international electrician' s group in TCL completely.Sections, in this part, the author systematically expatiated the strategic speculation of the TCL international electrical co. , ltd in Egypt market. The author put forward the speculation of oversea strategy in international electrical co. , ltd through the analysis about the market environment and market characteristics, expatiated the company strategy that puts the guarantee into practice.Section4, this part is the most important part: the formation of the TCL International electrician" s core competencies. This article firstly expatiated the theories about the creative activity of business value, analysis evaluation about Port's value chain, core ability and value chain analysis model etc. Then, made the analysis to the value chain of the business enterprise core ability, further analyzed the matrix area of the TCL international electrical co. , ltd, and put forward the formation of the international electrician' s core competencies .SectionB, tallying up the success enlighten of the TCL international electrical co. , ltd in Egypt market strategy from the aspects of fostering business enterprise core competencies, values to educate and use the talented person, enhancing the rate of development of the core product stores etc. then put forward the international market in the group of TCL marketing and business enterprise core competencies management. Then put forward the theoretical combination of international marketing management and business core competencies.Through five parts of treatises, this thesis clarified the author's standpoint about the combination of the international marketing and business core competencies in detail. We hope to have the actual meaning to the marketing activity of the business.