| Abstract text:Ogen just takes the place of previous president temporarily. Before this, he has learned that there was something wrong with JinBeiGM operation. In order to make first important decision, he has made investigation for about one and half a month in the company and he knew that there was something wrong with'bonus systems, production & material control, sales & marketing, suppliers control and quality management. It' s a real key thing for Ogen that he has to face to and learns how to make good decision based on actual status.This case wants to show you some common or special management problems in one joint venture and tell you the difference at HR management \sales& marketing\Company culture\communication between joint ventures and other companies based on the study of U. S. A. -Sino auto joint venture. And meanwhile, this case can also provide a different view angle for managers and students. |
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