Caused By The Technological Innovation Of Technical Alternatives And Strategic Choice Probe

Research contents In chapter one, we'll give a definition to "technological innovation". In chapter two, we'll review the traditional technological innovation models. These models can be classified into three types as regard to the role of market or technology in the course of technological innovation. The "entrepreneur model" is the first type we'll talk over, which supposes that the breakthrough in technology and science can drive technological innovation forward. Then we'll approach to the next type which considers that the demands in market lead technology innovation. After that, we'll introduce the last type, which combines both the types above. Finally, we'll make an overall appraisal of the traditional technological innovation models and point out their drawbacks. We believe that the traditional technological innovation models ignore the relationship among a series of technological innovation activities. Technology economists reveal that it usually seems to be upgraded for a series of technological innovation activities with the improvement in original technology and product performance. In many cases, technology innovators are able to hit the right exit in a relatively easy way as long as they follow this direction. However, if they don't do so, they will face many difficulties. In order to know the direction hidden in a series of technology innovation, we need new theory.In chapter three, we'll review the "technological track" theory, which cantell us something about the direction hidden in a series of technological innovation. "technological track" theory indicates that the activities of technology innovations imply a strong internal logic which is determined by material methods and knowledge experience. Under given material means and knowledge experience, technological innovation is a selective,oriented and accumulative activity. Therefore, although individual technological innovation seems to be an unconventional and inconsecutive incident, it isn't a random occurrence historically.In chapter four, we are abound to analyze competition in the process of technological innovations——named "technology substitute"—— with both theory "technology track" theory and "product life periodical" theory. We will focus on the following questions: what are the elements in the course of technology substitute? What is the condition when a new technology substitutes the traditional one?Companies with the traditional technology, the traditional companies are suffering a lot in industry. Why do they fail to grasp the newly aroused technology and to keep their position in industry? We will answer this question in chapter five. Also in this chapter, we hope to develop a feasible stratagem for traditional companies when they are faced with the challenges from new technology.Main view* Technological innovation can result in a periodical change in consumers' demands.* The course of technology substitute depends on the following factors:* The improvement of technology function;* The transformation cost of consumers' demands.* With the stable and the identical market standard, especially with the zero transformation cost of consumers' demands, the relative discrepancy of technological innovation rate determines the process of technology substitute.* The uncertainty in market and the "transformation cost" influence traditional companies' transition to the new technology.* It is a feasible strategy to do some technology innovation in an affiliated and small-scaled company. It has great importance for it can bring about a filter mechanism.* Traditional companies should consider how to handle the relationship between the main group and the affiliated and small-scaled companies.