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System Sales In The Door And Window Industry Promotion

Posted on:2004-05-27Degree:MasterType:Thesis
Country:ChinaCandidate:N LiFull Text:PDF
GTID:2206360092987265Subject:Business management
Abstract/Summary:PDF Full Text Request
The 21st Century is an age of global informationalization. New technology and techniques emerge one after another. How to realize the industrialization and marketization of new technology and techniques in the shortest time, continually improve and perfect new technology amidst the rigorous market competition and maintain its leading status is the problem that every new and high-tech enterprise has to deal with. The steel-plastic co-extrusion technology independently researched and developed by ABC Company has better solved the problem of product singularity and poor innovative ability that have been besetting the window and door industry for many years and yet cannot solve by itself. By making use of the "system sales" marketing method, ABC Company has better solved the problem of industrialization and marketization of the steel-plastic co-extrusion technology in the window and door industry.The system sales within window and door industry are more concerned with the characteristics of the market-centered and customer-oriented marketing model. Its strategic position is not limited to provision of quality product and service for customers to meet more timely and properly consumer demands and achieve the objective-"our success comes from our customers' success". Moreover, the continuous technical improvement and enhancement have also brought the customers with more value added service. While rapidly promoting new and high technology, ABC Company has also, through system sales method, enhanced customers' satisfaction and gained their trust, increasing therefore company's reputation. As a result, market share of the company has been jumping in a large margin, putting the company in a favorable position in market competition. Reform of the company's mechanism and implementation of project management system have provided guarantee for the smooth operation of system sales; common values, team spirit and excellent incentive mechanism have ensured the smooth development of each and every project; while talent reserve has laid the foundation for further development of ABC company.
Keywords/Search Tags:Technological promotion, window and door industry, system sales
PDF Full Text Request
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