Analysis Of Chinese Retail

Focusing on business format, market structure, internationalization of retail industry, the thesis elaborates the current situation of Chinese retail trade and analyzes its present major challenges, so that some meaningful advices can be suggested. The thesis consists of four parts. Firstly, applying the theory of retailing business format, I analyze the format situation of China's retail industry and problems. Second, according to relevant theory of Industrial Economy, I analyze and compare the retail market of developed country, and that of China, and on the basis of this analysis, I think china should construct a retail industry of appropriate monopoly and competition. Then, I analyze the impact of entry into WTO on China's retail industry and the possibility of internationalization of China's retail industry. At last, the thesis comes up with some policy implications and specific strategic measures for the development of China's retail industry.