A Study Of Marketing Tactics Of Beijing Pz Co.,Ltd

In the new century, facing the international reality and integrated process ,and our country have already entered WTO, enterprises of our country are facing more and more opportunities and challenges. how to find out the development trend of the market very clearly, hold the potential developing direction of market, make the competitive strategy of tackling the situation of present market, adopt the advanced marketing method fast and creativly, is becoming the key of gaining the market competition for enterprises. The more important thing is that enterprises should develop its strategies in rational science way, so that it could establish in an unassailable position in the competition future. This thesis is a discussion about the marketing tactics of Beijing PZ company, sum up that PZ Company is facing and developing the chances at present at first, point out PZ Company faces a huge commercial smart phone market that will form soon. This uses the key STP theory on this basis, namely subdividing the market (Segmenting), choosing the goal market (Targeting) and market orientation (Positioning). Through STP , It orientates target consumer group as successful personage and leaders at all levels of government,enterprises and institutions. PZ company adopts Rapid skimming at a high price and a high promotion level in introduction stage on the market, uses the Direct Marketing to target consumer's accurate communication, service directly and adopts " Resources Distributed " that the mode is expanded customer group progressively. This text makes to the marketing of PZ Company up detailed research and analysis next, including 4P tactics. Method that this literary grace combines with practice combines together, qualitative analysis and quantitative analysis with the theory, this thesis have carried on the deep discussion to the market operation mode of PZ Company, including " Direct Marketing " and " Resource distribute extensively " .After the marketing tactics of this company of abundant research, this text has been analysed further to the domestic and foreign environment of this company, utilized Professor Potter's competition model to discuss the competition situation faced by it and proposed the management development strategy that this company should adopt constructively on this basis.