Zte Corporation, Nanjing Regional Market Research And Development

The speedy IT development has exerted substantial influence on all aspects of our society and begot many valuable opportunities for a great number of high-tech-oriented enterprises at the same time. Zhongxing Telecom Group Corp. is an elite of them.This thesis is to tell the regional market development of which is an epitome of the marketing strategy of Zhongxing Telecom Group Corp. Frame Relay which has just been developed in the recent years, is a networks' interconnecting technique which can help to enhance data-processing speed and reduce net service fee.This thesis, riveting on the market development of Frame Relay in Nanjing, starting by analyzing Nanjing market and the competition in it, describes in detail the market investigation always overlooked in marketing activities, so that the product orientation and marketing strategies are decided, of them the CA Evaluation Commission is a new marketing trial, and ends with regional market managementThe author says the core of marketing is not the implementation of marketing strategies, but the beforehand preparation. So it systematically tells with modern marketing principles the whole marketing process undertaken by Jiangsu Office of Zhongxing Telecom Group Corp., which keeps free of traditional "aimless marketing" and sets a good example for other enterprises who plan regional marketing.