"yufeng" Brand Development Strategy Study

To seek the brand is to seek the excellence. The brand created in the environment of market economy is a new conception that exceeds all the brands of product. Neither named by enterprise itself nor nominated by the government, the brand can only established for long time accumulate, active training. Sedulous creation and competition in the market. Because the brand is an entirely new conception with abundant meaning and wide extension. So we need not only offer the good quality of product and services to the client, but also train the good public impression in all aspects. Especially based on the price, design and credit. The meaning of product with good brand is far transcending the product itself, which embody the evaluation of the enterprise entirely more than the product than the product itself Especially, when the factor of matter can not have the portend impression on people, the value of credit and right of the product can bring the product or great domino offset.The main factors about building up the brand are discussed in the article in detail, such production quality stratagem, customer satisfaction stratagem, initiative stratagem (including the conception initiation, technology initiation, management initiation), and so on. At last, with the experience gained by LIU NI CORPORATE, the article tells the benefit of brand stratagem, and how to build up the competitive ability of the corporate by applying the brand stratagem.