Enterprise's Core Competitiveness And Corporate Ethics Culture,

It is impossible only to count on material factors such as technology, currency, other kinds of non-material factors must be exerted ,among of them, the firm ethical culture is the most important non-material. Therefore, it is of great significance to explore the relationship between the firm core competence and the firm ethical culture. The firm core competence mostly reflects institution capability, technology capability and market capability. This paper analyzes the relationship form three parts.Part one, on the basis of summarizing the research made by other peoples, studys the relationship of the firm core competence and the firm ethical culture. It is necessary to be guided by the firm ethical culture, the construction of the firm ethical culture is conducive to three core capabilities of the firm core competence, so as to help firms to get rid of the developmental corner because of the loss of ethical norms.Part two, analyzes concretely the inner relevancy of the firm core competence and the firm ethical culture, expounds separately the ethical connotation, the factors of the ethical absence among the firm institution, technology, and market, lodges and analyzes the major ethical norms such as efficiency, innovation and integrity.Part three, describes the setting of the sustaining developmental concept, adheres to the principle of the union between the social responsibility and the firm profit, acts on the basis of human to perfect institution, forms the firm innovation mechanism and customers are first to be trusted by market, and so on the firm ethical culture. Such are the principles and methods to develop the firm ethical culture.