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Study Of China's Electric Power Business Operations Of Goods And Pricing Promotions

Posted on:2004-02-18Degree:MasterType:Thesis
Country:ChinaCandidate:L JiangFull Text:PDF
GTID:2206360095460332Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Along with the reform of nation-owned enterprise in China, the national electric power system is divided into two parts, the generated electricity factory and the electric power-supplied net in 2002. There are five generated electric power group companies and two electric power- supplied net companies, the Southern Electric Power-supplied Net Inc. and the National Electric Power-supplied Net Inc. which is further divided into several sub-electric power-supplied net companies according to the related district. All of this brings up a junior electric power market; it means that Chinese-model electric power market is built up formally. Now, it becomes more and more important for these electric power enterprises to fit the market by charging reasonable, providing excellent service, increasing safety of electricity usage, obtaining more consumer, improving economic income and social effects. This paper is developed into four parts, which studies the structure of electric power market, the quantity of electricity, charging strategy and multi-methods marketing respectively, meanwhile explore the ways that improve the quantity, methods and strategies of promotion such as Service Marketing Strategy, Charging Strategy etc. It is helpful to know Chinese electric power market fully and run a electric enterprise successfully.
Keywords/Search Tags:the structure of electric power market, the quantity of electricity, charging strategy of electricity, multi-methods electricity marketing
PDF Full Text Request
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