Commercial Banks In China Marketing Research

With the development of financial system reform, the process of stated banks commercializing is quickening day after day. The competition between commercial banks in China also experienced a period from mass to standard and from single to comprehensive. Marketing becomes a Important tool more and more In the competition among commercial banks. This article is based on the analysis of the "marketing project" in the ICBC HENAN branch banking department and analyses the development and character of the commercial banks marketing in China. In addition, It combines with a lot of examples of commercial banks marketing, and combines with the examples of the agent business and marketing place and service marketing in the ICBC HENAN branch banking department. Discussed main segment of the strategy and tactics of the commercial banks marketing such as commercial bank marketing management and commercial bank national marketing.This article researches the focal point of commercial banks marketing such as the tactics of the product and the place and the promotion and the service marketing. It researches and analysis the agent of the customer in the marketing management. The author mean while tries to solve the problem of the commercial banks marketing in China and promote it development.