| The developing of the management and consultation industry stands for the economic level of a country or an area in some degree .It emerged in 1990s in China, and has formed certain scope after the years' development. With the development and maturity of the Chinese market economy , it will be the most promised industry in china in this century.The article makes macroscopic and microscopic analysis of the management and consultation market of the world and china in detail .At the same time, its superiority, inferior position, opportunity and menace in China at present is also analyses deeply in the article. It analyses the present condition of source inside and outside .the company the condition of competitions , SWOT and the core competition of BOYI Business Management and Consultation Co., Ltd. And base on it, it raises the strategic destination and plan: Brand strategy, Specification strategy, network strategy and strategic alliance strategy ; works out the particular measure that put the strategy into effect: strengthen human resources and enterprise's cultural construction, introduce CS, form study organization, model up group of high efficiency, put into practice customer relationship management. |
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