Crm Customer Satisfaction The Establishment Of The Core Concept And Strategy, Methods And Techniques To Achieve Mode

This paper first introduced and analyzed the relative concept of the customer satisfaction ideology. It is a necessary choose in the management that the customer satisfaction ideology will become the core ideology. The connotation of customer satisfaction is defined repeatedly and more richly. The paper cited a triangle concept model of CRM in the course of introducing and analyzing CRM concept. Based on analyzing concepts deeply, we found the lack existing of CRM that is short of management ideology for supporting CRM according to the CRM practice. And the customer satisfaction ideology had not a technology to put up and help it to run deeply. So we tried to mix them together and set up the view of CRM concept having a core customer satisfaction ideology based on analyzing the strategy, plan, policy and technology and so on. Thereafter, we analyzed and built the customer satisfaction index evaluation model form different view points and hoped to bring into the inner customer satisfaction index evaluation. Combined the technologies about CRM DM, we constructed a theory mode that can carry out in the technologies. From the mode, we can illustrate the core role of the customer satisfaction ideology in the CRM. According to the model result, we can make the CRM more perfect, and shaped a benign, cyclic, persisted, and harmonious theory mode between the management and technology.