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Sinopec Nanjing Petroleum Refined Oil Wholesale Market Marketing Strategy

Posted on:2003-11-25Degree:MasterType:Thesis
Country:ChinaCandidate:T J ZhuFull Text:PDF
GTID:2206360095452520Subject:Business Administration
Abstract/Summary:PDF Full Text Request
China is a great country of oil consumer and his oil industry occupy an important station in all of its Gross National Product. However, the integrated competition ability is not gratifying. With the open of oil market step by step and joining WTO, we will face the competition from the oversea oil companies. Magnates of national oil companies will get to know that finished products oil distribution is one the key link in that of the oil link. Therefore, in recent years, loot of finished products wholesale and retail have been very heavy time after time. Nanjing, acting as one of the distributing centers, has suffered impacts coming from so many directions. Under this great background, the thesis focus on entirely analysis of market environment of China Nanjing Oil Company, chance, intimidation, self-advantage and disadvantage, price policy, product strategy, channel strategy and sale promotion strategy. At last, according to entirely improve its sale market level, the author gave the company some innovative suggestion for resisting all kinds of impacts, and much more for the further competition with oversea oil companies.
Keywords/Search Tags:marketing environment, market selecting, marketing tactic, relationship marketing, customer relationship management
PDF Full Text Request
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