Yancheng, People's Insurance Company To Respond To The Accession To The Wto Countermeasures

Great changes will take place in Chinese and international economic enviroment after China's WTO entry. As China's domestic market will become more and more open,China's insurance business,a burgeoning business,will face all-round competion from both doenestic and foreign markets.And the competition PICC Yancheng Branch will face is getting more intense as Yancheng City is in an under-developed area.Therefore now to meet the challages and improve our competitive abilities to maintain a rapid development has become an urgent problem to be studied and solved.This article discusses the factors that influence the development of PICC Yancheng Branch and suggests proper measures for the development of PICC Yancheng Branch.During the discussion,current Chinese and international ecnomic situation and present developing level of Yancheng city are taken into account.And both quantative and qualitative analysis are employed.The author writes this article in the hope that it will serve as a practical guidance in coping with China's WTO entry for PICC Yancheng Branch.The article is divided into four parts:Part I The author introduces the history of PICC Yancheng Branch,analyzes the current situation and its potencial advantages in further devolopment.Part II The author discusses the influences that China's WTO entry will bring to PICC yancheng branch Through the analysis of domestic and foreign economic enviroment and chances and challenges that pice yancheng branch will face the aurhor concludes that the situation is critical after China's WTO entry.The author also predicts the prospects of PICC Yancheng Branch.Part III The author discusses the factors that affect the development of PICC Ynacheng Branch.According to the theory of American strategic economist Michael Potter,the author analyzes the situation from the following five aspects;present competitors in the business,potential business conductors substibutions ,supply and purchase.PartIV The author suggests practical measures that PICC Yancheng Branch should take to cope with the new situation after China's WTO entry. This part is the most important part of the article .The author analyzes reforms and innovations that should be taken in the following seven aspects, system, mechanism, corporate culture, bankcooperation, human power resource and marketing mode.