Jiangsu Huaqiang Electric Group Of Marketing Model Study

With china entering market-economy age, increasingly linked with world economy, attending WTO, merging into global industry chain, market economy has been principal external circumstances for Sino-corporations Marketing comes to be important component of management activity. Many companies carry out a great deal of useful practice, but quite a little firms cannot transform their marketing patterns, thereby go downhill.The thesis principally studies Jiangsu Huaqiang electric group Co., Ltd, specifically analyzes and probes into its marketing patterns. It is significant for most Sino-corporations. Firstly, the author introduces the development of marketing patterns, concluding marketing concept, marketing theory and the development course of patterns; Secondly, deliberates the present person-marketing pattern; thirdly, by discussing existing three marketing patterns, emphasizes in probing into market-oriented marketing patterns, which is fit for Huaqiang electric group; Fourth, the author proposes that Huaqiang electric should establish correspondent organization, make up sales-force and manage the customer relationship during the course of transformation; finally, the author builds the information system of Huaqiang electric marketing suit the need of new patterns.