Research On The Application Of Relationship Marketing To The Customer Market Of H Company

The Relationship Marketing of the customer market, is the effective channel to gain a nuclear competitive advantage by keeping the overgrown customers to every company. With interrupting the foundation of the Relationship Marketing , firstly , we analyzed the Customer Delivered Value that is the based theory of the Relationship Marketing ,then demonstrated the essential and possible to fulfill Relationship Marketing of the customer market from the angle of supporting relationship and firming the market share; We studied a variety of tactics of Relationship Marketing, the scope ,from the traditional marketing link, extended to the manufacture process and so on, moreover, the study developed to the international market; We specific studied interior steps for Relationship Marketing of the customer market in Inner Relationship Marketing, the design of organization and molding the brand etc. The work will be referenced to the companies managed by H Group.