| With the global economy entry into the era of "buyers market", customer more and more become an important enterprise assets. So CRM is one of measures heightening coral competition ability of enterprise.The paper mainly researches all sorts of technology strategies and measures of improving the function of CRM decision support. Firstly, it introduced the survey of CRM; decision and decision support, secondly, it emphasizes on researching how to heighten function of CRM decision support by technology measures; finally it simply discusses other strategies. The paper draws on a conclusion that technology strategies are important measures to improve of CRM decision support and perfect CRM ability. |
