Under The Conditions Of Financial Liberalization, The China Banking Crm Use

Today the competition of banks has arrived at a new phase. After China's entry into WTO, money market opens further more, how to catch hold of the opportunities for Chinese domestic banks in front of the foreign banks in order to make original market share steady and seize wider profit space? How to continuously improve the customers' relationship with banks and collect more information of ihe customers so as to made them more satisfied? How to design a high efficient working flow and integrate modern interaction channels with customers to keep pace with the new era? All these concerns have been emerged as the core problems that have to be faced and solved for Chinese domestic banks after entry the new century.The thesis is aiming at introducing the Customer Relationship Management (CRM) into the management and operation of domestic banks, which is new software in Managerial Realm. First we do some research in the CRM's application in western countries' banks. Then with combining our bank's customer management situation, we introduce with emphasis the systemic programming of domestic banks' implementing CRM. Our goal is to development of bank business and to promote the advancing of our bank's customer management level. Construct Chinese domestic banks in the new era.The article is divided into four chapters. The first chapter introduces the background and signification of the writing, and the trend of the field.Chapter two achieves a brief introduction to CRM. The defining of CRM, the composition of its products and each one's function in corporate management are included in this chapter.Chapter three and chapter four is the keystone of the article. We focus on foreign banks in chapter three, and analyze the phenomena and concrete problems of our country. We get to know the situation is crucial for us to strengthen our core competence with CRM to face global competition, to make sustainable development and to tighten relationship with customers. Finally, we analysis the precondition and the process of CRM of domestic banks. We should push the process from two aspects. First, we should finish the centralizing bank business solving plan and improve the whole business processing form the height of bank as a whole. Then we will continue the construction of the electronic parts of CRM in bank.