The Civil Legal Means Of Protection Of Media Consumers

For a very long time, we lay particular stress on the political aspect and the angle of propaganda when we perceive the relation of media and audience, while neglecting the information industry angle from which we can further develop the relations between service of media and the enjoying of it by the public, between production and consumption, between product and market or supply and demand in landscape orientation. Such notion and reality result in the shrinking in the media consumption of the public, depressing the expectation of social members for the enjoyment of the profits from the media service, restraining the growth of the consciousness of attainder in the media consumption field. Accordingly, until the late 1980s the research of consciousness of attainder in the media consumption field didn' t improve. However, the law system adjusting and regulating the media consumption market in our country hasn' t been set up completely, particularly lacking in the laws of protecting the interests and rights of the media consumers. In response to the situation above, the paper endeavors to probe into the subject of media consumer interests from the angle of news communication and civil laws. The paper initially differentiates and analyses the basic concepts such as media consumption, media consumers demand, media consumer rights, and then concludes the possible embodiment of media consumer interests in the legal layer through the research method of combination in the theory study and legal regulations. In addition, the author sums up the possible ways in which the media consumers interests might be spoiled in reality life, and later brings forward the idea of protecting the media consumer interests from three aspects of country, society, mass media and media consumers themselves respectively, focusing on the three legal ways of protection of civil laws.Because the regulations of protecting the media consumer interests and rights intersperse among all sorts of civil laws, few people in our country made conclusions about them. Therefore, the paper comparatively systematically concludes the relative terms from the origin of civil laws, on the ground of which the paper analyses and compares the current situation of civil laws applying to protecting the media consumers interests in our country, and then puts forward some ideas and suggestions aiming at solving the existing problems from six aspects of legislation, judicature, consumer groups, media consumer self-protection and so on.