| China's entry into WTO and country's western development strategy provided an unprecedented opportunity for the development of Hohhot's milk industry. Milk industry development will become the main breakthrough point of the whole city's strategic adjustment of agriculture industrial structure. It is of vital significance to increase farmers' income, to promote the local economy and improve local people's health care . Lying in the country's largest high-quality natural grassland, with the low labor cost and rich resources, Hohhot has the advantages of its geographical position and abundant resources. Hohhot's milk industry has made rapid progress during the past several years since China's reform and opening-up started in 1978, esp, the year 2000, when Hohhot began to implement the strategy of Milk Enriches City. The milk industry of Hohhot has stepped on the developing way with enterprise for the lead, science and technology for power, resources for advantage. Now, the milk industry of Hohhot is striding forward to the target of resource transmission, structural optimization, industry upgrading and technology innovation. Hohhot's gross milk product, gross milk production and fresh milk per capita procession all lead the country. The two lead milk enterprises: Ili and Mengniu, have won their own brands in the marketsboth at home and abroad in their surprising development speed. And their products have been sold well around the country, therefore, so-called "Ili's phenomenon "and "Mengniu's speed "appeared. The lead enterprises promote the development of milk industry of Hohhot even the whole region's economic development by connecting the raw milk production with the sales market. Under the situation of China's entry into WTO, fierce market competition, and increscent market requirements, Hohhot must reconsider the development for its milk industry and timely adjust the new thought and medium-term policy: the Strategy of Milk Enriches City. Hohhot shall guarantee the sustainable, rapid, and sound development of its milk industry and become the nation's largest green milk base of good quality, and the fine milk processing base, and the real "Milk Capital of China" only by that reconsideration and adjustment. Because this reconsideration and adjustment have the important theoretical value and the practical significance to strengthen the development of Hohhot's milk industry and even to promote the development of regional economy.This article firstly analyze the trend and difficulties exists in the current milk industry development of Hohhot, including the increased market stress, fierce competition, low cow product and the low breeding management; under-developed market system, unstable raw milk and the quality of the processed milk products, weak ploughing efforts of theproduct, behindhand milk base construction, under-developed market system and the supporting service network; secondly, proposes a series of countermeasures for Hohhot's "Milk Enriches City "strategy by combing the advanced experience both at home and abroad with the local real condition. These countermeasures are to transform government's function, improve the administrative system, strengthen the market ploughing efforts, cultivate the lead enterprises, strengthen the milk base construction, build the green brands, and study the concerned disadvantages, safeguard the milk industry development with solid policy support. The aim is to create a fair and positive market competition environment, and gradually improve the market system of the milk industry and to make proposals to maintain the sustainable, rapid and sound development through implementing Hohhot's "Milk Enriches City" strategy. Meanwhile, to make the milk industry become Hohhot's tower of strength for the economic development, rural prosperity and increasing income of farmers. |
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