Strategic Direction Of Enterprise Performance Measurement - For Example, An Oil Trading Company

Both at home and abroad,numerous theoretical and empirical studies have been proving that correct firm performance assessment can be helpful even decisive to a firm's success. Based on a general overview of firm performance assessment theories, this study makes a comparison between traditional performance measures and strategy-oriented performance measures, analyzes the existing performance measurement system of the national aviation oil companies. The thesis has a literature review of the Balanced Scorecard researches and applications, expounds the advantages of the Balanced Scorecard over traditional measurement systems in revealing the intension of firm performance, analyzing the critical factors behind firm performance and providing information support for firm strategy, documents the relationship between the Balanced Scorecard and firm strategy, and puts forward the idea of strategic performance. By using the data and background information from one of those national monopoly oil companies, this study appraises the limits of this sort of companies' performance measurement system, applies Balanced Scorecard method to this kind of national monopoly oil company, designs questionnaires to collect experts' opinions, colligates the opinions, selects KPIS, builds experimentally the first strategy performance assessment indicator system in this kind of company, determines the indicators' parameters, uses the real corresponding data to measure the 6 business lines of this company, through comparing the assessment result with the strategic standard, a conclusion is drawn and suggestions are put forward about how to exploit the performance potential under present conditions. At the end, further research directions and expectations about applying the strategy performance assessment system to national firms are proposed.