Experience In The Economic Perspective Festival Class Tourism Product Design Research

According to Time Magazine, it is anticipated that developed countries will enter the "era of leisure" around 2015. In this leisure era, people's demand for great experiences will increase. The world's economy will transfer from a service-oriented economy to an experience- oriented economy. China is hosting the 2008 Olympic Games and the 2010 World Expo, which are significant opportunities for China to promote itself as a place where people can have many great experiences. The design and creation of high quality event tourism products is a very relevant and challenging topic for China.Compared with other products, event tourism product puts an emphasis on experience. We first analyzed the relationship between the event tourism product and the experience economy. On this basis, with the tool of experience economy theory, we proposed two consistent event tourism product design modes: RMP and TAI. RMP mode is a macro design mode, which focuses on orient design. By analyzing the relationship between the product and external environment, this mode focuses on the interaction between the event tourism product and basic resources and market trends. TAI mode is a micro design mode. In this mode, we first extracted the theme, activity, and image from the product itself, did some research on each element's specific design methods, and then presented it in an integrated style. Applying the TAI mode is pivotal to event tourism product design. We at last summarized the design rules and processes in the angle of the experience economy according to practical requirements, which can refine the design.As far as we are aware, this thesis is the first to conduct research on the background of the experience economy. The results should help enhance China's event tourism product currently and in the future.