Font Size: a A A

Promote The Product Development In Product Green Design, Consumer Market Evolution And Government Incentives

Posted on:2016-11-10Degree:MasterType:Thesis
Country:ChinaCandidate:W Y WangFull Text:PDF
GTID:2296330482968055Subject:Management Science and Engineering
Abstract/Summary:PDF Full Text Request
As the rapid development of economy and the emergence of eco-environmental protection concept, circular economy has become the important measure for the sustainable development of all countries. Based on the concept of circular economy, how to effectively motivate enterprises to improve product green degree, performance the duty of extended producer responsibility(EPR), and create a resource-conserving society is of great significance. Based on the principle of circular economy and country fundamental realities, this paper is researched with game theory, evolutionary game theory and incentive mechanism to study the effect among enterprises, government and consumer market. Through the research work, it is hoped to provide decision-making reference for product green design of enterprise and the supervision mechanism of government departments. The main contents and conclusions are summarized as follows.(1) Pricing and product design decisions under the condition of different economic are talked about in the third chapter. Under the leadership of different price leader, using game theory to establish secondary non-cooperative game model between duopoly enterprises. Compare enterprise product green design and corporate profits under two different leadership of price leader, and analyze the conditions needed for high product green degree.(2) Discuss the relationship among government, enterprise and consumer market as three sides of asymmetric dynamic evolution game in the fourth chapter. Based on the hypothesis of bounded rationality, and the reality, study decision-making behavior of evolutionary stable strategy with government, enterprise and consumer market, and analyze the requirements to achieve the ideal stability condition to provide beneficial reference for design decisions.(3) Discuss the government and enterprise incentive mechanism design under the circular economy in chapter five. According to the principal-agent theory, design the incentive mechanism of enterprises with the asymmetric information of enterprise product green degree. Giving the government pay for the incentive regulation cost, analyze the relationship between enterprise product green degree, government incentive intensity and the regulatory costs, and the effects of all kinds of factors on the government expected return.This article focuses on the evolutionary game among government regulation, enterprise product green design and consumer market structure, and analyzes the mutual influence and decision conditions of ideal state among the three main bodies. The conclusions are helpful to government regulatory policy of circular economy and the enterprise product green design.
Keywords/Search Tags:Circular Economy, Product Green Design, Green Consumption, Evolution Game, Incentive Mechanism
PDF Full Text Request
Related items