Study On Business Strategy Of LangFang General Company Of Packaging Equipment Manufacture

This paper, centering the strategic management and development of LangFang general company of packaging equipment manufacture, combining the management theories and practices cooperation ,focuses on the topic how to keep the market competition status and how to keep the durative steady development, and deeply discuss the strategic plan working out on management and development .It has made fully analysis in macro environment and industrial environment in order to find the external developing chances and weakness , analysis of the backward industrial developing trend and the relation between the two industrials are the center role of the fully analysis. After estimating the paper based on the historic data draw a conclusion about the relativity. In the point of the strength about the enterprise competition ,this paper also deeply analyzed the competition capabilities including of value chain analysis,financial analysis,product analysis,human resource analysis and organization analysis, then the advantages and disadvantages are found ,which established a foundation in the strategic plan working out for the company .According to the result of the outer environment analysis,competition analysis,SWOT analysis and the relativity analysis, this paper puts forwards a strategic object and strategic plan as a proposal and describes the related measures for the company .