Tianrun District Court Marketing Strategy

With the setting-up of the real estate market of our country, especially the overall implementation of the capitalization process of housing distribution, house consumption has already been included in residents' daily consumption, therefore the real estate market is becoming more active, the competition is fiercer and fiercer. But one' s own value of any product all should be through selling the recognition getting the society finally, so marketing is enterprise' s eternal theme , it is a core of real estate management. Heze city whether pieces of population exceed 300,000 people just, low developed city, real estate market is it combine , break through Heze implementation of strategy with Shandong things to start just, the real estate of Heze has entered unprecedented developing period. At a time when at this moment, I, to enterprises of development of real estate of a southern individual proprietorship of this city -The real estate developing company in the paradise practises, participate in this company it moisten garden marketing , planning working copy page thesis of project regard marketing plan case of this project as material is it create to process.This page thesis moistens the case of the garden as the research object with it, use STP (market segments , goal market , market orientation -segmentation , targeting , positioning ) and 4Ps marketing theory, macroscopical and environmental ones that passed to this project, regional environment , demand state,, competition state and his real estate current situation of the development and analysis that tendency analyse study future, moisten the goal customer's colony of the garden after fixing it, has established the market orientation of this project, the article uses 4Ps marketing theory finally, made the this project marketing tactics. The research, on one hand offer guidance for the marketing act i vity that it moistens the project of the garden, on the other hand , hope to offer some reference for the marketing managements of counterpart's enterprises or inspire too. On the analysis and foundation studied finally, what marketing put forward one' s own view and suggestion to the real estate project, improve and offer reference for work for the future of enterprise and other counterparts' work.