Dalian Wanda Mechanical And Electrical Installation Company Competitive Strategy Research

China's infrastructure industry witnessed unprecedented boom and development at the end of 1980s and the beginning of 1990s. Land enclosure and construction of large buildings draws many people into the construction and relevant industries. Upon the end of 1990s, due to the Asian Financial Crisis and the recession of world economy, the central government exercised macroeconomic control in the infrastructure industry, saturating the construction and installation industry and sending it to a halt. Dalian Wanda Mechanical-electrical Installation Company, the subject of this research paper, falls into the category of mechanical and electrical installation industry. The author of this paper is at the higher managerial level and witnessed everything from booming to recession. At present, mechanical-electrical installation industry in Dalian sees increasingly cutthroat competition. The main reasons for the author to choose this research topic is how to get out of the predicament and revitalize the enterprise and work out an effective competition strategy to gain a competitive edge.On the basis of referring to much domestic and foreign literature, doing detailed market research on mechanical-electrical industry in Dalian, the author gained first hand material. Firsty, through analyzing the mechanical-electrical market and industry in Dalian, the anthor got the key factors which the industry succeeded in competition. Secondly, through analyzing enterprise internal resources, the author found out the gap between the enterprise and the industry succeeded key factors, worked out the competition strategy with continued competitive advantages as follows: mechanical-electrical general contract strategy and reasonable low price strategy, while at the same time regulate organizational structure, reshape enterprise culture, create core competitive ability to secure the implementation of the competition strategy.Through the research on the competition strategy of Dalian Wanda Mechanical-electrical that the macroeconomic environment of the development of the time brings us opportunities and challenges; on the other hand, the enterprise gets a clearer picture of its resources and abilities, helping them to set the target for competition strategy and clarify the development direction of the enterprise. This research is of great importance to the enterprise itself and is a good reference for other enterprises in the same industry.