The Study Of Private Law Protection Issues Of Consumers' Online Rights And Interests

With the popularity of network technology, on-line transactions in our country has shown a booming trend. Its convenient and efficient service and a variety of options have brought great convenience to online consumers. However, due to the virtual nature,linear features and open trading environment, online transactions make vulnerable consumers more vulnerable. Due to the presence of online trading environment, the interests of consumers face new risks. The consumers' right to know is difficult to guarantee. Fair exchange is also threatened by network fraud. Click-wrap contract poses a challenge to traditional contract law norms. Consumers' personal information security faces the risks of revealing, buying and selling. The right of revocation of the consumer is difficult to achieve. To protecting consumers' right through the way of litigation is more difficult. Therefore, it is very urgent to clear consumer rights and improve the security mechanism. Under the perspective of the protection of private law, we should determine online rights of consumers and obligations of operators through the substantive law;Through the procedural law, we can simplify the procedure, perfect the lawsuit system and promote the online dispute resolution mechanism. These should be the best measures to protect online consumers' rights and interests.