Nanjing City Tourism Image Of The Concept Of System Design Studies

Nanjing is one of the four famous ancient capitals, and the well-known tourism city in the China. However the development of tourism is delayed in Nanjing. The Nanjing city tourism has disadvantages that the drumbeating means is not good enough, and the tourism lacks the unified Corporate Identity System, while many cities try their best in marketing of tourism. A large gap exists between the scale of the Nanjing city tourism and its recourses, so the unified city identity system needs to be done. The most important task of our research is to make sure the Mind Identity System of the Nanjing city tourism.This dissertation consists of seven parts.Firstly, introducing the concept and the realism meaning of the city tourism identity is to emphasize the CTI functions. These functions are promoting the development of the city tourism, accelerating the district economy, building the special image of a city, and protecting the exciting history and culture recourses.The theory is based on the new views, which are the city image, the city planning, the corporate identity, and the reception theory. Bringing forward the three parts of the city tourism identity is the core of the fourth part, and then expatiating three analysis basements ?the requirements of Nanjing city planning, the Nanjing city tourism recourses, and the market differentiation and the reception level of this society.In the sixth part, the whole Mind Identity System of Nanjing city tourism is the mainly concerned. Three different leveles make up the mind identity and the first grade mind is determined, which is the mind logo. At last, the problem in drumbeating channels is analysised and some well strategies are given.