The Influence Of Red Cultural Identity On Red Tourism Behavior After 90s

The development of red tourism is an important decision made by the CPC Central Committee and the State Council from the strategic height of inheriting the fine revolutionary tradition,developing the advanced socialist culture,consolidating the ruling foundation of the Party and promoting economic and social development.However,with the development of red tourism in China,there are some problems in the process of its development,such as single and boring red tourist attractions,lack of attraction for the new generation and so on.To realize the long-term,stable and healthy development of red tourism,in essence,strengthening red cultural identity is the only way and the inevitable choice for the sustainable development of red tourism.This paper studies the relationship between red cultural identity and red tourism behavior after 1990.By using the methods of literature collection,social investigation and questionnaire survey,the concepts of red cultural identity,red tourism behavior,tourist perceived value and red tourism are defined,to study the research progress of red tourism at home and abroad,to understand the general situation of the development of red tourism in China at present,to construct the scientific and reasonable mechanism of the red cultural identity influencing the red tourism behavior after the 1990 s,and to analyze the factors influencing the red cultural identity,design the scale and collect the data information through the questionnaire survey.Through the analysis of the data,it is concluded that the red cultural identity has a significant positive correlation with the red tourism behavior after 1990.In the light of the investigation and research,this paper draws the following conclusions: to improve the red culture identity of the post-90 s generation,first,to strengthen the propaganda and guidance of the post-90 s generation,to fill in the age stratification of the red tourists,and second,to widen the channels of new media for the dissemination of Red Culture,to build the main position of the red network,the third is to refine the new connotation of the red culture era and raise the level of the red culture identity of the post-90 s generation;to realize the sustainable and healthy development of red tourism,first,to shape the tourism image and build the red tourism scenic spots with high degree of identity,second,the integration of regional tourism resources to achieve the comprehensive development of red tourism,third,the development of red eco-tourism,red,green,ancient and other characteristics of the tourist attractions.