Base Station Cable Provider Competition And Marketing Strategies Analysis

The subject There are multinational, joint venture and private company to compete in the market of base station cable of mobile communication in China. This article is to make their comparative analysis of competitive strategy and marketing, especially focuses on the competitive advantage, continuous development of marketing techniques and organization structure for the representative multinational. It is of good value in terms of research on manufacturer of base station cable supplier how to gain the competitive advantage and continuous development advantage.Thoughts and logical structureIt firstly introduced that developing status of base station cable industry in China, marketing and products background. Based on Michael Porter's model to analyze five industry forces, the industry feature and industry phase of life periods are indicated. On this background, the competitive strategy and marketing applied by representative multinational and domestic company is analyzed respectively. It focuses on analyzing representative multination how to gain advantage in terms of strengthening whole force and brand of company and keep their continuous development with differential strategy. In order to implement its strategy, multinational makes difference in organization construction compared with domestic companies. The research conclusion is to indicate that the ultimate difference isn't its type, but its "check and balance" structure of power dividing and power concentration within company. Its "push and pull effect" structure is good value for us to research further. Accordingly, its marketing is analyzed comparatively with 4P tool. It is revealed that the key factors to gain comparative advantages request different market strategy to adapt to the market. It is of valuable proposal in terms of domestic base station cable supplier how to gain comparative advantage and continuous development through the above analysis and research.Key contributionI myself have been engaged in cable manufacturing and cable sale for near 20 years and have seen our country's cable industry development in recent 20 years. The article focuses on analyzing company strategy and marketing strategy of two companies, in which one is representative of international brand and the other is representative of domestic one. This article makes some comments and proposals. The key factors to win the market share in direct purchasing market are to strengthen communicating with H.Q. of integrator and get supports from it. The different company should make the company strategy to stand out its competitive advantage due to its limitation to resource and environment. The product diversification can meet the market demand and solve the system cost-leading issue. The flat organization structure could satisfy with "check and balance" of power within organization. Finally, it is of valuable research in terms of controlling products cost via raw material's annual supply agreement and buying copper in futures market.