Competition Strategy Study Of China National Heavy Duty Truck Group Co.,Ltd.

With the development of China market economy, market mechanism is gradually being established. Then market competition becomes regulated and rational, but more severe. China heavy duty truck industry gets more market-oriented due to the constant adjustment and market orientation of government policy, such as releasing limitation, raising market, encouraging competition and merger. With the result of it, market competition of heavy duty truck industry becomes more severe and indefinite. The main purpose of this article is to investigate how China National Heavy Duty Truck Group Co., Ltd. (CNHTC) should make proper competition strategy according to present situation of market competition, and how adapt to and actively take part in the market competition in order to keep its competition advantage.First, this article analyzed the related competition strategy theories, such as Porter' s competition strategy theory, core competition theory and the latest developed competition strategy theories; Next, scientific analysis is made for CNHTC S external macroscopic environment, industry competition environment (five forces) and internal resource conditions with the guidance of above related theories and data used in large quantity; Then, by making use of the SWOTanalyzing tool, this article concludes the integral development strategy target of CNHTC; And further a characteristic competition strategy of CNHTC is made according to the concluded development strategy target and the practical conditions of CNHTC, such as the products construction, R&D, marketing, production & operation etc.. Later,' in view of the basic relations between the competition strategy and its executing tactics, this article defines the key points (such as marketing combinations, production & operation, R&D and industry clusters) where the competition strategy should be applied, and also this article scientifically designs the tactics and methods of how to apply the competition strategy. Finally, this article puts forward the guarantee methods for execution of the competition strategy. One is financial method; the other is establishment of supervision mechanism.The renovations of this article: First, by flexibly using the strategy group theory, scientifically positioning enterprises of the heavy duty truck industry; Second, on the basis of traditional competition strategy theories, putting forward a new standpoint of the combined competition strategy, and with the guidance of it, proceeding the scientific study for the competition strategy of CNHTC; And the third, by using the latest theory of industry cluster, giving a suggestion on how to build up the heavy duty truck industry cluster for CNHTC.