Western Wine Industry Marketing Research

This article is based on the theory of Biand Marketing. It analyzes the grape wine industry actualities in China and in the world. It indicates that Brand Marketing is getting more and more popular in the grape wine market of the world and there is a large potential market in our country but the grape wine brands of the east are stronger than those of the west.Through SWOT analytical method, the article indicates that the western grape wine enterprises must seize the opportunities, adopt the brand marketing strategy to share more market.Some aspects of Brand Marketing and several cases are given in the article to help the western grape wine industry.