Rely On Industry Associations To Achieve Effective Governance Of The Industry

Trade guild is defined as economic cooperation structure among corporations in the same Industry. From the angle of consign and representative, the text focus the study on how trade guild promote the industry developing and what its industrial administrative effectiveness is.By analyzing the marketing system and administration system, we can see different role played between the trade guild and government. Necessity , effective , way, mechanism of trade guild's meditation is also among the highlights of research.Then the author applied the theory to china's trade guild practice, by especially coping with the problems and setting up the countermeasures. At last, a model case, about the Meeting and Exhibition Industry Guild of Hunan Province, has been selected to support the explained theory.