Hunan Skyline Market Innovative Research

Hongtian company is a newly-founded small private enterprise specialized in the production of electric meters. Facing with numerous competitors and market that has been carved up, it is run with great hardship and challenge. To get through with it, I stress the necessity of its market innovation in this paper on the basis of the systematic analysis of Hongtian's customers and competitors and stress the feasibility on the basis of the practice of the electricity management reform in community, as well as the integrated conception of hongtian's market innovation and the electricity management reform through SWOT analysis. Also, I discuss and predict the possible obstacles and risks in the course of reform, so as to guide the practice.In this paper, I insist the combining of the theories and the practice, apply the theories of marketing and different strategy, as well as the researches on market innovation into the practice of Hongtian's innovation, confirm the research by the operation of electricity management reform in Changsha Machine Tool Works, and provide theoretical reference for Hongtian's future market innovation.