Dalian Rongxiang Hai Production Company International Marketing Strategy

International Marketing is developed on the basis of international trade. Presently, carrying out international trade and paying attention to international marketing is becoming the request of economic rules, global view and the trend of world economic developing. We hereby take Dalian Rongxiang Aquatic Co., Ltd. as a example to research the tactics of international marketing.As one of the seafood suppliers in the international market, Dalian Rongxiang has achieved a lot during years of development. However, there are new cases and conditions appeared in the market, as the internal and external condition has been changing. Consequently, it becomes quite important to set up appropriate marketing strategy for Dalian Rongxiang to further develop the international market and reflect the competitive advantage of high standard processing factory.Based on Economics and International Marketing theory, the first section of this dissertation covers the analysis of Rongxiang external environment, international aquatic market conditions, competition, finds the existing external opportunities and challenges. Then the internal status are analyzed to ascertain the advantages and disadvantages. After that, the marketing strategy is proposed in accordance with SWOT method at the end of the first section.The second section is to work out the strategy of market selection. Firstly, the international aquatic market is divided by multi-analysis. Then we estimate the main divided markets and determine the target-market suitable to Rongxiang. Finally, the target-market is positioned.The third section sets up practicable marketing tactics in the frame of 4P theory with ways of implement and guarantee.We sincerely hope a valuable solution is to be provided to Rongxiang for marketing aquatic products through our study. Also reference significance to relevant companies is desired by this dissertation.