Liaoning Mobile Ip Phone Market Forecast And Analysis

IP Calls are new business of voice communication with techniqu of IP digital network transformation. The mobil terminals connect the mobil exchanges through a base station system. Calls complished through a process consists of exchanges, IP network and call terminal, in which IP networks performs as middle transformation.Starting with the concept of IP phone and its basic technology, this thesis analyzes major characteristics and distinctions from traditional telecommunication. IP techniqu greatly reduces cost of long distance telecommunication, and currently applied widely in most of countries around the world. China formally introduced IP phone in 1998, and the business has achieved rapid development.The Lioaning Mobil is one of major suppliers of IP phone in the Liaoning area. This thesis focuses forecasting Liaoning IP phone market from 3 dimensions: (1) forecasting of domestic IP call time time for mobil dial 17951; (2) forecasting of international IP call time for mobil dial 17951; (3) forecasting of IP call time for Hong Kong and Macou mobil 17951.As for the forecasting methods, exponential smoothing methods, trend forecasting methods and seasonal fluctuation forecasting methods are the 3 major methods used. Based on the forecasting results, suggestions and recommendations are put forward for the development strategy formulation of the Liaoning mobil IP phone: (1) establishing brand name, expanding business into new areas of IP phone; (2) adopting flexible pricing policy in order to increase penetration rate of the IP phone; (3) re-enforcing promotiom activities to increase awareness of the business; (4) taking advantage of existing channels to enhance development of IP phone.