Design Of Whole Process Marketing About Beijing World Trade Center Apartment

Real estate is the basic and the Pillar Industry of the national economy, the ages of real estate in China are less than 20 years, but it grew very fast. From the 1990s, the development of the real estate in china went through one stage from crest to trough, then went up progressively, and now it has stepped into a high-speed developing period. The management of the china real estate enterprises becomes more norm day by day, and the policy making is more scientific, but the market competition is also more fierce than before. So, these enterprises abuse surplus energy to make all kinds of marketing activity to occupy a tiny space in the real estate market. They took multifarious means and cost a large amount of money, but few of them can get a good result. Those large amount of idle houses, markets, and office buildings really make their developer worried. Hence, with the promotion of the reforming and the development of the socialist market economy, the competition among the china real estate enterprises will be more fierce. In the market economy system, the market will select the superior and eliminate the inferior, the one who owns the perfect proposal will gain the first chance to win the market.This essay utilizes the modern marketing management theory, combines the characteristic of the real estate, and enumerates a real sample to explain the tactics necessity and the main proceed of the real estate, the whole process marketing of the real estate is the application of the modern marketing theory, it is basic on the marketing research, from the project is established to schedule, design, produce, sell and service after selling, the emphasize is the program before sell that and it is composed by seven parts.