The Educational Role Of Public Service Ads And Social Studies

It has been almost 20 years since the public service advertising developed in China, but the theoretical research still lags behind relatively. There exists a lot of problems in the prevalence system of the public service advertising itself, which influences its full play on the function of its social education. Thus, this research takes the theory structure on its social education research and the present conditions of the propagation as the two emphases, and further presents the perspectives on the future development of the public service advertising.This paper tracks the development network of the public service advertising in the interaction of sales concept and social ideas, through its historical retrospect. On the theoretical structure, this paper starts with the concept extension of the public service advertising, and bases on the mass media science, social education principle and culture, then puts forward a basic theoretical structure on the social education research of the public service advertising. The criticism on the present advertisement is both the research method, but also a trend of the theoretical research. This paper makes full use of the survey methods, such as questionnaire, on-the-spot survey, etc., and accumulates the first-hand resources to get the main problems at present through rational analysis. This paper, in the end, brings forward four systems that should be set up: public service advertising organization mechanism, ideas release mechanism, promotion mechanism, public opinion interaction mechanism.