The Study Onthe Interactive Relationship Between The Government And Media In Dealing With The Public Opinion

At present,our country is in a critical period of economic and social transformation,social situation has become increasingly complex,presents new characteristics.Recently,the hot public opinion happens frequently,distribution areas and fields become more extensive.Compared with before,the general social events are more likely to become hot public opinion now,all these reflect that the adjustment of social relations become more difficult in our country.The frequent hot issues,on the one hand,reflects the media awareness has improved greatly,the supervision of the people's rights consciousness has been greatly enhanced,on the other hand,reflects the social members the irrational emotions as well as the increasingly complex,more and more heavy sharp social contradictions and conflicts of interest.With the rapid development of information technology,social media has become increasingly developed,the social public opinion expression becomes more and more affluent under this background.Traditional public opinion expression agencies are almost media,public opinion expressed mainly by words,the expression vector is limited,and the development of Internet provides a convenient channel for individual expression.Now,a lot of public opinion events form after heated debate on the Internet,traditional media gradually followed suit,individual expression of opinion on the network gradually become important public opinion information sources.Under the background of rapid development of network media,traditional media also has a new development,more subdivided market,also showed a trend of diversification of the settings on the agenda,the expression of social public opinion is no longer a face,but expressing the interests of different classes demands.In the open network platform,the public opinion expression realize the individualized,perpetual,diversified,can easily realize the content of public opinion of the long-standing,absorb the public comments follow up,make public opinion development more complicate,influence factors are also increased significantly.In advanced modern communications media environment,the ecological social public opinion present the characteristics oflow ignition point,spread fast and wide participation.A seemingly ordinary perspective,can often cause the media gathered in a very short time and attention,and in all sides involved in the formation of a huge public opinion momentum,fuel social mood,trigger social reality.In public opinion monitoring ways,the keywhetherthe media and the public trust of government is ignition point,the government needs to master it,to take the initiative in their hands.On the one hand,actively use positive information content to consolidate and expand the public's perception of good government image,have the image communication effect of getting twice the result with half the effort;On the other hand,resolve and disposal the negative information timely,improve and repair the damaged the government image,alleviate the pressure of public opinion,guide the public to objective evaluation.In the face of increasingly complex public opinion environment,the government and the media is particularly important,the relationship between the government and the media interaction to shape the good state of public opinion,is of great significance to the construction of a harmonious social environment.