The Marketing Strtegy Research To The New Pharmacy Product That Appears On Market

Enter 21 centuries, pursue the living quantity becomes the main melody that people live. With our country development, the level of people life increases continuously,people's request is more and more high to the living quantity;many factors .such as pollution of the environment, competition pressure, the high speed of the work , the changement of the life style, cause many kinds of disease outbreak rate obvious rising, especially along with the universality that health hygiene educate, the medicine market will have the larger development future. Face the new market characteristics, the pharmacy companies only inquire into the research, understand the need of the consumer well, developp the product of the full of competition ability, work the marketing strategy well which product appear on market to work with, the companies are able to be favor by the consumer and keep to be in the lead position in vigorous market competition.The thesis uses the new product of ZHENGHAO pharmacy company in Huaihua,Hunan province, i.e YUQINGYE, as a case. It carries out reseach and analyze to the drugs market present condition, marketing strategy and puts forward some suggests.Begin with introducing the characteristics of the drugs market and the macroscopic environment, combining the development trend of the future drugs market.Secondly, the thesis puts emphasis on the introduction about the basic marketing theories that is applied at the moment that the new product of the pharmacy company appears on the market, according with analysis to the characteristics that the new drug appears on the market.Thirdly, according to the characteristics of the target market, the thesis adopts SWOT analysis method and the marketing combination strategy of "4P", establishses the strategy project that YUQINGYE appear on market:The paper also provides reasonable price for it and designs the retail outlet combining with the reality by choosing the economy...