Enterprise Customer Interaction Mechanism Research

In the past , people think generally that the basic purpose of enterprise is gained. But along with the development of science and technology and the change of market environment, especially the advance of IT, customer goes up increasingly as a part of position in market of benefit relative. In superfluous times, have the aid of the modern communication tools such as internet, the information that customer grasps and the room for option are bigger than any time , this make them be more free to select similar, same quality product; At the same time enterprise discovery: Customer in with enterprise move mutual course can "teaching" the enterprise a lot of valuable things. More and more enterprises have begun to realize important meaning and the value of customer for enterprise, academic circle and business circles have also made plenty of researches and explore: Only from customer angle, with the strategy that won totally , establish the relation of enterprise and customer highly , combine the profit of enterprise and customer closely , it can make enterprise get the biggest benefit in long-term strategy. But how to know your customer and make it be willing with enterprise to establish a long-term mutual moving relationship ?This paper is just based on such a kind of opinion, from benefit relative theory as well as customer value and customer relation the angles such as value come to study why as well as how establishment enterprise and customer move mutual problem. Benefit relative theory explains customer and fully since having analysed the benefit relation between enterprise and each benefit relative in many ways as the importance of enterprise benefit relative a member. For make customer value limit more distinct, in writing, worth the definition " enterprise is the value of customer creation" for customer , and worth the definition " it can bring the value of enterprise if enterprise maintains the relation with customer" to concern. On the foundation of collecting and arranging plenty of documents , this paper worths for customer value and customer relation and has made , is thorough to discuss , let enterprise change from heart depths idea, it is deep to know enterprise to establish move mutual with customer to concern can worth for the business that self brings. Based on above-mentioned analysis, under the guidance of 3 big principles, this paper has put forward to establish enterprise with customer the mutual motivation related train of thought of system.The article divides into 6 parts mainly. The first part introduction, the innovation that has introduced mainly the background that problem puts forward, the realistic meaning of paper research, major research technique as well as paper is a little towait. The second part the related content that has introduced theory of benefit relative mainly. Expound enterprise can not consider self benefit only merely, must want to consider both the benefit of all benefit relatives. And customer more and more gets as the part of enterprise benefit relative to pay attention. The 3th part: customer value analysis. From document, arrange the gap in analysis that carries out deep anatomy for customer value and finds out the exchange of enterprise and customer information , is better for enterprise to realize customer value to establish foundation. The 4th part speak customer relation mainly value as well as profit. The 5th part put forward establishment the 3 big principles that enterprise and customer move mutual, and under the guidance of this principle, from knowledge, customer begins , organizes process informative construction in proper order from customer lead corporate culture, internal employee satisfaction and enterprise , information platform found as well as the aspects such as related tech support put forward establishment mutual motivation system enterprise should how the train of thought of adjustment. Put forward the conclusion of this paper and some future aspects that need to further study finally.