Marketing Management Incentive

This thesis mainly deals with the motivation of marketing manager. When it comes to the Knowledge Economy Age, the Human Capital that clings to marketing manager becomes a kind of important spirit of modem company's value. The thesis first analyzes the actuality of marketing manager's motivation in China, then it's limitation and some causes are found out. According to the experience that acquired by the developed country, the major idea and general requirements of marketing manager's motivation are put forward. Then the motivational compensation system is conceived.Finally, a case is analyzed to show how to motivate the marketing manager efficiently.