Xx Banking Firm Business Marketing Status And Strategies

Marketing of the financial industry plays an important role under market economy .The concept of marketing is spreading and penetrating under increasingly fierce competition of commercial banks. In the meantime the financial industry is gradually changing the way of thinking and the concept of doing business. This is giving the vitality and vigour for the reform and development of the modern commercial banks. The business of corporate services has already become one of the XX bank' s core business, and is generating great impact on the overall performance. The business of corporate services of XX bank is not balanced. The share of new deposit contributed by the corporate customers account to 11% of the market of the four biggest state-owned commercial banks. The new loan of the corporate customers accounts to 12%. The extremely slow development has seriously affected the development of other business, and already threatened the well being of the company such as expanding for XX bank.The first chapter compares the corporate business of XX bank to the other state-owned commercial banks in terms of problems and difficulties they have at the present market environment under the structure of SWOT analysis. I analysed the superior and inferior position of the company business of XX bank, opportunity and threats in the market contest, thoroughly analyzed current situation of company business marketing of XX bank from four aspect, which are target customer market financial product and service marketing promotion marketing channel.Chapter two to chapter five analyzed marketing strategy of XX bank using theory of marketing, which includes target market position strategy product and service strategy marketing channels strategy promote sell strategy. The analysis indicates that it is necessary to employ the above marketing strategy in order to satisfy the business development needs of XX bank.This essay profoundly considers and seriously analyzes actual problem of XX bank, including target market analysis mechanism which collects information of competitive opponent , optimizing of product and service , building customer-centered service, practicing leader's marketing, This has significant effect to company business of XX bank .Based on profound analysis of present situation ,this article gives counter measure and proposal which are significant for company business of XX bank and set up a set of systematic marketing strategy ,which target meets the demands of customer and raise occupied ratio and management results and seriously set up science ^ efficient management mechanism of company business of present commercial bank.