Traditional Tourist Destination Tourism Product Optimization And Innovation Research

Today, the traditional tourism destinations in China have entered a mature stage after developed for twenty years. A series problems have appeared, for example, tourism products and traveling routes are out of date and their qualities have declined. In order to solve these problems and maintain the sustainable development of tourism, it is necessary to optimize and innovate tourism products.The purpose of optimizing and innovating tourism products is to solve the problem of destination lacking driving force. Therefore, to find and analyze problems is the base and premise of optimizing and innovating for tourism products. Finding some existing problems when doing research of tourism products and relative theoretical study , we realized the optimizations and innovations of tourism product would be necessary .In the opinion ,tourism product is a total conception ,that is ,a destination is a tourism product .So optimizing and innovating tourism products is optimize and innovation for the destination.Theory is the base of practice .To begin with , it is important to build some theories of optimizing and innovating tourism products to guide practice. From analyzing the process of tourism product's development ,we summarize the character of tourism and trend of its' development . In practical part, DaLi is a typical traditional destination. Behind DaLi's tourism booming ,it is faced with a crisis of lacking driving force .How to solve this problem ? Finding some existing problems in DaLi's tourism product and analyzing DaLi's tourism foundational conditions , we make some suggestions and countermeasures for DaLi's tourism product's optimize and innovation.