| In recent years,the red tourism project with the theme of red cultural resource development has been developing rapidly,and the form of red tourism has also been continuously innovated and developed,including innovative forms such as research travel,red cultural education experience,etc.to improve the development of the red cultural tourism.It has also been regarded as an important part of the construction of spiritual civilization in the construction of socialist spiritual civilization in recent years.Furthermore,due to the influence of the development,environment both China and overseas,such as the Sino-US trade war,the prevention and control of the new crown epidemic,the pursuit of national culture Self-confidence has also become an important characteristic of the times.On this basis,people’s demand for red culture tourism has also increased significantly,especially local party and government agencies,enterprises and institutions,and schools have become the main source of tourists for organizing red cultural tourism.In some red cultural tourist destinations,stimulated by the demand of the tourism market,the development and development of red tourist attractions has been accelerated,and various red tourist attractions have developed rapidly.However,it can also be seen in the development that some red tourist attractions have the phenomenon of homogeneity of tourism products,excessive commercialization and lack of scenic characteristics,which seriously affects the sustainable development of red tourism.This article studies the promotion of red tourism products in Suichang County,based on the current development status,combined with experience economy theory,environmental education theory,4P marketing strategy theory,In order to collect the current red tourism products in Suichang County,it also utilizes some research methods,such as literature research methods,questionnaire survey methods,field survey methods etc.Moreover,it analyzes the development situation and existing problems of tourism products.An optimized plan for the promotion of red tourism products in Suichang County has been put forward.In the study,the following conclusions were drawn.First,although the red tourism products of Suichang County have been further developed and developed,there are still the problems of homogeneity of tourism products and the unobvious uniqueness of tourism products.In this regard,in the development of red tourism products,the uniqueness of red tourism products should be highlighted,and the characteristics of the products should be further enhanced.Second,the construction of the red tourist attraction in Suichang County itself lacks connotation.In this regard,the red tourism of Suichang County should enhance the product connotation of the red culture by strengthening the excavation of the red cultural connotation.Third,there is a problem of not paying attention to market promotion in the development of red tourism products in Suichang County.In this regard,targeted publicity should be carried out for market target tourists,such as party and government agencies and schools.Fourth,during the development of red tourism in Suichang County,there are problems with a single organizational form and weak systemicity.In this regard,red tourism products should also be enhanced by enriching the organizational forms of red tourism to increase interest.In the research,through the analysis of the current situation of red tourism products in Suichang County,the countermeasures for product improvement are put forward,aiming to promote the further development of red tourism in Suichang County. |
