China Travel Service Group Management

Through 26-year's accumulation and development, Chinese tourism industry has gained great progress and tourism enterprises have grew rapidly both in size and strengh. Having been accessed to the WTO, Chinese government keeps its promise and our tourism market further strengthens the execution of open-up policy. Comparing with international competitive large-scale travel agency groups, ours are not only small in capital scale, but also show a great disparity in enterprise system and mechanism, business management, marketing networks, technology means and product exploitations etc. Starting with the analyses of present situation of travel agency trade in China, the thesis points out that current groups are not so regular as what has been asked for. Most of them are not complete in inner organization and admistrative structure. They are not built with common benefits. Lacking of the advantages of a unified well-known brand and the reciprocal relationship based on capital, the groups haven't give full play to its scale superiority.According to the studies of related theories and practices of home and abroad especially in accordance with the characteristics of Chinese tourism industry, the thesis tries to put forward a kind of ideal thinking-travel agency group form. To be sure: at present, our travel agency groups should be based on the strategies of well-known brand, diversification, internationalization, stresses on founding marketing setup, strengthens on cultivating innovation capacity. It should devote to setting up a complete inner inspiring mechanism to strength and improve scale effect, making it a great group of enterprise as quickly as possible to meet the requirements of international travel market competitions. Meanwhile, the government should relax regulations or restrictions of tourism, especially in travel agency trade, to admit and attract more different investment bodies. With the establishment and improvement of modern enterprise system and inner organization, the thesis holds that organically combined tourist groups by capital should be gradually popularized in China. In order to achieve the goal, we should overcome the obstacles arising from different departments and regions.