Bell Tower And The Post Hotel Development Strategy

Xi'an bell tower post hotel is a filiale of Xi'an fanghui industry co. ltd. The instance was good in the past. At present, Xi'an bell tower post hotel is enlarging. Preparing combine some part of post multi-storied building to Xi'an bell tower post hotel. Along with the hotel and office increase very fast in Xi'an, the competition prick up. Especially the hotel and office increase round the bell tower. This is a good opportunity and challenge to Xi'an bell tower post hotel. How to establish a good management stratagem and run a new market complement stratagem, that is key of base oneself upon and guarantee of development.This paper is based on economy circumstance of Xi'an bell tower post hotel. At first analysis exterior circumstance of Xi'an bell tower post hotel, opportunity and threatens, based on personnel and system, analyze guest room and office orientation. Embed analysis the need of expend, characteristic service. Use selling and competition theoretic, establish a series of selling and competition plan.In addition, this paper advance some manage mode of hotel management, these will provides a guideline for reference.Wang Iing (MBA) Directed by: Shi Gaohong...